Matt C. Abbott
'Heroic Media': helping to build a culture of life
By Matt C. Abbott
November 24, 2010

The following is a brief e-mail interview I recently conducted with Kimberly Guidry Speirs, director of communication for Heroic Media.

Matt C. Abbott:
Would you give my readers an overview of Heroic Media — its mission and background?

Kimberly Speirs: "Heroic Media is a faith-based non-profit that places television, Internet and billboard advertisements to help women facing unexpected pregnancies with hopeful alternatives. We believe that once a woman learns of all the positive options available to her, she'll choose life. In Austin, where we've run consistent campaigns since 2004, the abortion ratio has dropped 24 percent."

Matt C. Abbott: Heroic Media has some big-name supporters. Would you name them and say why they support the organization?

Kimberly Speirs: "Heroic Media has had the opportunity to work with leaders in the life movement for many years.

"Most recently, Sarah Palin spoke on our behalf. She supports our mission because she has lived through two unexpected pregnancies (her son Trig and her grandson Tripp). She appreciates that Heroic Media empowers women and tells them they are strong enough and smart enough to raise a child.

"Mike Huckabee has also spoken on our behalf. The 'life' issue is his priority as he's stated many times publicly. He appreciates the work Heroic Media does because he recognizes the power of mass media. He asks our audiences if they remember going into a restaurant and being asked if they'd prefer smoking or non-smoking? Then he explains that doesn't happen any longer because of a well-researched mass media campaign. Then he drives the point home stating that Heroic Media wants to do with abortion what was done with smoking. He says: 'Heroic Media is the single most effective way to reduce abortions because they are changing the culture.'

"Democratic Sen. Zell Miller is on our national advisory board. He has said: 'We all know the power of television and how it can move numbers. Heroic Media, with its highly professional approach, sways people to a position of life.'

"Bill O'Reilly, who spoke for us in Houston a few years ago, said that 'to make inroads with abortion, you have to take a different approach ... Heroic Media's plan is the right plan.'

"Col. Oliver North was our first speaker, and he was amazing! He said: 'The message is so powerful, the medium so pervasive that it may be the only chance some young woman — or even some young man — may have to get it right.'

"And, finally, Laura Ingraham spoke before about 1,400 guests in Austin in 2008. She explained: 'Mass media [are] extremely expensive, but it's extremely effective if done well ... Heroic Media reminds us day in and day out that you can move public opinion with truth and information.'"

Matt C. Abbott: It's my understanding that Heroic Media is in the process of "fine-tuning" its mission. What does Heroic Media hope to accomplish in the next several months?

Kimberly Speirs: "Heroic Media has had tremendous success in central Texas through God's grace. We believe we should provide hopeful, positive alternatives to women across the nation! That's why we're running commercials coast to coast and have opened offices in Chicago and Florida. Our commercials have two goals: 1) to answer a call for help coming from women facing unexpected pregnancies — we connect these women with life-affirming pregnancy resource centers near them — and 2) to educate and encourage people to really think about the abortion issue."

Speaking of pregnancy resource centers, they are presently under attack by the pro-aborts, particularly in New York. Click here to find out more.

© Matt C. Abbott


The views expressed by RenewAmerica columnists are their own and do not necessarily reflect the position of RenewAmerica or its affiliates.
(See RenewAmerica's publishing standards.)

Click to enlarge

Matt C. Abbott

Matt C. Abbott is a Catholic commentator with a Bachelor of Arts degree in communication, media and theatre from Northeastern Illinois University. He also has an Associate in Applied Science degree in business management from Triton College. Abbott has been interviewed on MSNBC, Bill Martinez Live, WOSU Radio in Ohio, the Milwaukee Journal Sentinel's 2019 "Unsolved" podcast about the unsolved murder of Father Alfred Kunz, WLS-TV (ABC) in Chicago, WMTV (NBC) and WISC-TV (CBS) in Madison, Wis., and has been quoted in The New York Times, the Chicago Tribune and other media outlets. He is mentioned in the 2020 Report on the Holy See's Institutional Knowledge and Decision-Making Related to Former Cardinal Theodore Edgar McCarrick (1930 to 2017), which can be found on the Vatican's website. He can be reached at

(Note: I welcome and appreciate thoughtful feedback. Insults will be ignored. Only in very select cases will I honor a request to have a telephone conversation about a topic in my column. Email is much preferred. God bless you and please keep me in your prayers!)


Receive future articles by Matt C. Abbott: Click here

More by this author


Stephen Stone
'The fervent prayer of the righteous'

Siena Hoefling
Protect the Children: Update with VIDEO

Stephen Stone
Flashback: Dems' fake claim that Trump and Utah congressional hopeful Burgess Owens want 'renewed nuclear testing' blows up when examined

Stephen Stone
In defense of Sen. Mike Lee

Bonnie Chernin
What to expect now that Roe v. Wade is gone

Tom DeWeese
Our fault, our fix!

Cliff Kincaid
Trump’s conservative political muscle

Matt C. Abbott
My New York Times letter on Dobbs/Roe

Rev. Mark H. Creech
Statement on overturning of Roe v. Wade

Tom DeWeese
Cancel Culture is cancelling itself

Linda Goudsmit
The Dr. Duke Show: June 23, 2022 Linda Goudsmit discusses the global takeover of American education

Tom DeWeese
We must harden our schools – mentally and physically – Here’s how and why

Curtis Dahlgren
'Don't weep for the dead; weep for the living.' – Jeremiah

Michael Bresciani
Nancy Pelosi says drag queens are what America is all about!

Jerry Newcombe
Violence in the name of “Jane’s revenge”
  More columns


Click for full cartoon
More cartoons

RSS feeds



Matt C. Abbott
Chris Adamo
Russ J. Alan
Bonnie Alba
Chuck Baldwin
Kevin J. Banet
J. Matt Barber
Fr. Tom Bartolomeo
. . .
[See more]

Sister sites