Kevin Fobbs
How a millennial Jesus Gift Store creates dynamic 21st century Christian appeal
By Kevin Fobbs
November 6, 2017

Jesus Gift Store is more than a store it is an epic happening that is both an evolution and revolution that opens up a new vibrancy that elevates and makes feeling great about Jesus Christ both cool and chic. Melanie Tipton, the store's creator, believes she has opened the door for a new generation of God's faithful that want to make a positive statement for Christ, not just during the holidays but also year-round.

While many people know Tipton know her from her award-winning days as a sports journalist broadcaster from her time in Texas, Atlanta and Knoxville, Tenn., she has embarked upon on a new journey. Her first step began as executive director of the upcoming Christian movie "When Angels Weep: Rings of Faith and Fire" , which she believes will capture the essence of the evolution of Christian worship for this generation.

Secondly, since Millennials represent America's largest generation ever, accounting for over 78 million of nearly 300 million plus Americans, Tipton believes that one way to reach out to Christian Millennials is to appeal to them through fashionable attire. By using attire for the estimated 15 to 20 percent of this generation that are Christian, according to Thom S. Rainer, founding dean of the Billy Graham School of Missions and Evangelism, it is a win-win for Millennials ad Christianity.

The Jesus Gift Store owner emphasized, "Our Christian merchandise is filled with positive and inspiring messages about trusting Jesus, God's love, being happy and loving America. I also created some funny shirts because having a sense of humor and laughing is great medicine for the soul."

Why now?

While worshipping and praising God and Jesus Christ in the House of the Lord is vitally important, Millennials can take their Christian faith to the friends, co-workers and campus buddies that are unchurched. Imagine, millions of young people who are letting their clothing make a statement that let's fashion and savvy join up with laughter in the dorms, smiles on campus, relaxing at the park or at sporting events!

For Millennials it is like opening up the "Good Book" and letting the power of Christianity showing up in what is worn, shown, celebrated and is also really comfortable.

Another way to celebrate and share your faith is to send in your suggestions on new ideas for Christian attire and receive a 10% OFF discount code for your positive suggestion. Simply contact them by email: or fill out the contact form at the bottom of the page. Who says praising and showing your Christian faith while saving money can't be cool.

Another cool item is the store's uplifting motto.

The Jesus Gift Store motto is: "Live. Love. Laugh. Be Happy. Trust God." Tipton emphasizes, "This is our motto because all of those actions give people a great opportunity to follow God's Word, make a positive difference in the world and they represent what our Jesus G.S. product line is all about."

© Kevin Fobbs


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Kevin Fobbs

Kevin Fobbs is founder and president of a policy organization called National Urban Policy Action Council (NuPac), that supports conservative colorblind solutions to universal issues and domestic policies that impact urban America... (more)


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