Linda Goudsmit
August 26, 2017
Destroying American cultural norms one 30-second commercial at a time
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By Linda Goudsmit

An attractive young woman sitting at an outdoor cafe appears on the screen. The camera pans left as a heavily accented French male voice-over seductively introduces America to Melanie. Melanie is French and her three lovers sitting together with her at the small cafe table are also French. We are told that Melanie's lovers will wait for Melanie while she savors the taste of her French yogurt Oui because French girls take their time. The 30 second commercial ends with the Yoplait tagline "Say Oui (yes) to pleasure." The unequivocal message in this yogurt commercial is Melanie says yes to sexual pleasure with three different men.

https://www.ispot.tv/ad/w6yJ/yoplait-oui-melanie#

So what exactly is Yoplait selling in this commercial? Promiscuity? Group sex? Yogurt? All three?

The advertising industry is notorious for using sex to sell products – but three lovers at one time? This vulgar commercial is a stunning assault on established American cultural norms. The psychological dynamics involved are extremely manipulative in two insidious ways. First, the advertisers are deliberately shocking American viewers to produce cognitive dissonance. Cognitive dissonance is a powerful tool of mass psychological social engineering deliberately used to confuse, manipulate, and destabilize an unsuspecting public.

Cognitive dissonance is the state of having inconsistent thoughts, beliefs, or attitudes, especially as relating to behavioral decisions and attitude change. The anxiety and tension created by having inconsistent thoughts is so disturbing that it mobilizes people to either change their thoughts or change their behavior in an attempt to regain equilibrium. Cognitive dissonance is being used by Yoplait to manipulate the American public and effect seismic shifts in public opinion. Television commercials and print ads in Teen Vogue associating promiscuity with healthy yogurt produce coercive cognitive dissonance that is deliberately designed to break down existing American cultural norms.

The second psychological dynamic exploited by Yoplait is that repetition and familiarity produce acceptability. Television (any screen) is the single greatest vehicle for mass social engineering ever invented. So, what is initially shocking becomes increasingly ordinary and accepted if it is repeated often enough. This manipulative yogurt commercial is telling young American women that sex with three different lovers is not only pleasurable – it is acceptable. Young American women are being told that there are no moral restrictions on young French women. The message is that Melanie is sophisticated, worldly, and free to have sex with three different men. Traditional American cultural norms defining promiscuity are being rebranded and marketed as feminist French freedom.

Yoplait's original yogurt is as different from the new Oui version of their product being promoted sexually on television as traditional morality is from promiscuity.

Consider the ingredients in Yoplait's original strawberry yogurt: cultured pasteurized grade a low fat milk, sugar, strawberries, modified corn starch, nonfat milk, kosher gelatin, citric acid, tricalcium phosphate, colored with carmine, natural flavor, pectin, vitamin A acetate, vitamin D3.

According to the brand, Yoplait's new French-style Oui yogurt features non-GMO ingredients such as whole milk, cane sugar, fruit, yogurt cultures, no artificial preservatives, no artificial flavors, and no colors from artificial sources.

By comparison the original Yoplait fruit yogurt is unhealthy and soaked with chemicals. So Oui, the healthy new French alternative intentionally identified with promiscuity in the commercial, is inferring that the promiscuous alternative is the healthy choice. The message is "Say Yes to promiscuous sex." The cognitive dissonance this staggering inconsistency generates in America is deeply troubling because it overturns the existing American cultural norm that says promiscuous sex is dangerous and immoral.

Repetitive images in print media and commercial messages on television are being used to deliberately break down American cultural norms. Why?

General Mills, owner of Yoplait, is the tenth largest food consumer products company in the United States. It did 15 billion dollars worldwide in sales in 2017. The globalist elites who own the media outlets and the international corporations and conglomerates producing the yogurt, selling the yogurt, distributing the yogurt, and advertising the yogurt all seek an unrestricted global marketplace for their goods.

What interest does a food producing conglomerate like General Mills have in American cultural norms? What does the destruction of established American morality have to do with them? The answer is surprising – everything.

Global trade is the legitimate buying and selling of goods and services worldwide. Global trade must not be confused with Globalism. Globalism is the political structure of a new world order. It is the restructuring of the world of sovereign nations into one world nation with no independent countries. The problem, of course, is who will rule the one world nation? Who will make the rules and enforce them? What will the rules be? The globalist elite have envisioned a new world order to replace the existing world order that THEY themselves will rule. The Leftist ideologues who support globalism have been duped into believing globalism is the romanticized John Lennon song "Imagine" that will bring social justice and income equality to the world. The left-wing liberal leaders and their sycophants are too arrogant to understand that they are the useful idiots of the self-seeking globalist elite.

In order to establish the new world order the sovereign nations of the world must first be structured with centralized governments that have complete control over their populations. Democracy with its individual rights and freedoms must be destroyed and replaced with socialism or communism to achieve the required government control. The American Left has been very active in this effort under the banner of "resistance." The European Union is trying to control an internationalized Europe from Brussels with the help of their left-wing liberal European leaders. The United States and Israel remain two unapologetic oppositional democracies with leaders staunchly determined to preserve their democracies and national sovereignty. This makes President Trump in the United States and Prime Minister Netanyahu in Israel the existential enemy of globalism and the globalists are determined to destroy them both.

Here is the problem. The globalist elite leaders are not Beatles fans – they do not "Imagine" the same endgame as the Leftists foolishly singing John Lennon's song. The one-world government ruled by the globalist elite has a feudal structure. There is no social justice, no income equality, no individual freedoms, no upward mobility, no political ideologues, no political agitators of any kind in their one-world governance. There are only the globalist elite masters and the enslaved population who serve them.

© Linda Goudsmit

 

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Linda Goudsmit

Linda Goudsmit is a devoted wife, mother, and grandmother. She and her husband Rob owned and operated a girls clothing store in Michigan for 40 years and are now retired on the beach in sunny Florida.

Linda graduated from the University of Michigan in Ann Arbor, earning a B.A. in English literature. Having a lifelong commitment to learning, she is an avid reader and observer of life.

She has shared her thoughts, observations, and philosophy of behavior in her book DEAR AMERICA Who's Driving the Bus? Linda is currently working on a children's book series titled Mimi's STRATEGY that offers helpful problem solving techniques encouraging resourcefulness and critical thinking skills for kids.

See Linda's Pundicity page

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