Kevin Fobbs
How a millennial Jesus Gift Store creates dynamic 21st century Christian appeal
By Kevin Fobbs
November 6, 2017

Jesus Gift Store is more than a store it is an epic happening that is both an evolution and revolution that opens up a new vibrancy that elevates and makes feeling great about Jesus Christ both cool and chic. Melanie Tipton, the store's creator, believes she has opened the door for a new generation of God's faithful that want to make a positive statement for Christ, not just during the holidays but also year-round.

While many people know Tipton know her from her award-winning days as a sports journalist broadcaster from her time in Texas, Atlanta and Knoxville, Tenn., she has embarked upon on a new journey. Her first step began as executive director of the upcoming Christian movie "When Angels Weep: Rings of Faith and Fire" , which she believes will capture the essence of the evolution of Christian worship for this generation.

Secondly, since Millennials represent America's largest generation ever, accounting for over 78 million of nearly 300 million plus Americans, Tipton believes that one way to reach out to Christian Millennials is to appeal to them through fashionable attire. By using attire for the estimated 15 to 20 percent of this generation that are Christian, according to Thom S. Rainer, founding dean of the Billy Graham School of Missions and Evangelism, it is a win-win for Millennials ad Christianity.

The Jesus Gift Store owner emphasized, "Our Christian merchandise is filled with positive and inspiring messages about trusting Jesus, God's love, being happy and loving America. I also created some funny shirts because having a sense of humor and laughing is great medicine for the soul."

Why now?

While worshipping and praising God and Jesus Christ in the House of the Lord is vitally important, Millennials can take their Christian faith to the friends, co-workers and campus buddies that are unchurched. Imagine, millions of young people who are letting their clothing make a statement that let's fashion and savvy join up with laughter in the dorms, smiles on campus, relaxing at the park or at sporting events!

For Millennials it is like opening up the "Good Book" and letting the power of Christianity showing up in what is worn, shown, celebrated and is also really comfortable.

Another way to celebrate and share your faith is to send in your suggestions on new ideas for Christian attire and receive a 10% OFF discount code for your positive suggestion. Simply contact them by email: or fill out the contact form at the bottom of the page. Who says praising and showing your Christian faith while saving money can't be cool.

Another cool item is the store's uplifting motto.

The Jesus Gift Store motto is: "Live. Love. Laugh. Be Happy. Trust God." Tipton emphasizes, "This is our motto because all of those actions give people a great opportunity to follow God's Word, make a positive difference in the world and they represent what our Jesus G.S. product line is all about."

© Kevin Fobbs


The views expressed by RenewAmerica columnists are their own and do not necessarily reflect the position of RenewAmerica or its affiliates.
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Kevin Fobbs

Kevin Fobbs Media Bio: 05-21-2021

About Kevin Fobbs: Kevin Fobbs, a native Detroiter, is Chairman of the American Christian Civil Rights Movement (ACCRM), President of NAACP2021: National Association for the Advancement of Canceled People, Managing Partner of Ascension Entertainment Productions, and director of RTL Productions. He is a producer of the Holocaust-themed movie drama "Never Again," collaborator on the 2018 police documentary "Bleeding Blue" and producer/director of post-Civil War - World War II historical Christian southern civil rights drama "Johnathan - Living on the Edge of History," and Exec/Director-Producer of the film version of his soon to be released book a modern Christian fairy tale "Bernadine and Winston the Crooked Worm's Four Seasons of Life."

In the 1970's Kevin became a professional journalist and attended Wayne State University Law School. His written work has appeared in the New York Times and he has written for The Detroit News, The Michigan Chronicle, Clash Daily, Renew America, Communities Digital News (CDN) among others.

Kevin is co-writer of "Sandy Hook Massacre: When Seconds Count - Police Are Minutes Away In 2014 Kevin, together with his grandson, co-authored the Christian children's book "Is There a Lion in My Kitchen? " He is co-author of "Shut Yo' Mouth! How the Left Plays the Race Card to Silence Conservatives and How to Stop It.

He is co-host of New Right Network's "American Exceptionalism" and upcoming "American Correct" podcast shows.


For nearly 40 years, Kevin's personal devotion to Christian conservative values and principles has guided his public service in both state and national government, as well as private sector and media leadership roles, including elected and appointed positions. The primary Biblical verse that guides Kevin is: Isaiah 6:8 (NIV) 8 Then I heard the voice of the Lord saying, "Whom shall I send? And who will go for us?" And I said, "Here am I. Send me!"


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